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MVP Experiment Canvas

Ship to learn and iterate

Description

A minimal version of a product with just enough features to satisfy early customers and gather feedback for further development.

Purpose

Test, gather feedback, validate

Setup Time

1h

Run Time

3d+

Costs

Medium

Evidence strength

Significant

Aliases

MVP Experiment, Pilot Experiment, Single Feature MVP

When to use

Early-stage startups, New product features, Mobile apps

When not to use

Fully-developed products, Simple products

Typical Outcomes

• Customer feedback
• Market validation
• Faster iteration
• Risk reduction
• Learning opportunities

Typical Metrics

• Adoption rate
• Customer feedback
• Retention
• Revenue
• Feature usage

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