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Customer Journey Map

Charting the customer's odyssey

Description

A visual representation of the customer's experience with a product or service, highlighting key touchpoints

Purpose

Map customer experience

Setup Time

30

Run Time

120

Costs

750

Evidence strength

High

Aliases

Business model canvas

When to use

Service improvement, UX/UI optimization

When not to use

Non-user-centric businesses

Typical Outcomes

• Identified touchpoints
• Customer pain points
• Improvement opportunities
• Empathy
• Customer-centric thinking

Typical Metrics

• Touchpoints
• Pain points
• Opportunities
• Empathy
• Customer-centricity

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