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Conceptualise
70 XP

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Persona Canvas

Painting portraits of customers

Description

A tool to create fictional, yet representative profiles of target customers, capturing their needs, preferences, and motivations

Purpose

Understand target customers

Setup Time

30

Run Time

60

Costs

270

Evidence strength

High

Aliases

Business model canvas

When to use

Product development, marketing campaigns

When not to use

Homogeneous markets, single customer base

Typical Outcomes

• Improved empathy
• Tailored products
• Effective marketing
• Customer loyalty
• Increased sales

Typical Metrics

• Empathy
• Product fit
• Marketing effectiveness
• Loyalty
• Sales

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